Had a brainwave on the re-name thing and a sure way to get ahead of the search curve.
"Tau" appears to be free ("Rho", "Sigma", "Upsilon", "Phi", "Chi" and "Omega" are taken; "Pi" and "Psi" send my Norton Protection software into a tailspin). All I have to do now is take three simple steps:
1. rename as "Tau"
2. wait for further worrying mutations and the WHO to announce "Tau"
3. watch in wonder as my re-named website is peppered with hits as people search for information (and presumably, no SEO required).
Sorted (and given it's a backwards "J" works on so many levels).
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